With only a hand full of schools teaching Arts Entrepreneurship ten years ago, today there are over ninety-five American colleges and universities addressing the topic. But how should artists be taught entrepreneurial skills? If artists want an MBA, they will go get one–but, for the most part, this is not happening. When educators appeal to artists’ sensibilities, by teaching through play, they increase the likelihood of artists embracing entrepreneurship, and thus increase the chances of more artists making a living from their creativity and artistry.
Jim Hart serves as Director of the Arts Entrepreneurship program at SMU. Hart founded the first conservatory for theatre entrepreneurship, TITAN Theatre Academy, in Oslo, Norway and is a graduate of SMU Theatre and Yale School of Drama. He is the winner of the USASBE Spark! prize for impactful entrepreneurial exercises and a co-founder of the Society for Arts Entrepreneurship Education.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at