Traffic Marketing about the secret to successful digital marketing, and you’re likely to get one answer: the target audience. More and more advertisers are beginning to embrace this fact (60 percent, to be exact), acknowledging that audience data has the best potential to create a positive marketing impact.
ere is a simple logic behind the aforementioned “movement”. According to Forbes contributor Mark Evans, the bits of information discovered while profiling the target market will make slight but critical differences that will impact how the product should be pitched to a specific audience. It also becomes much easier to capture someone’s attention because their wants and needs have been identified and are brought forth, front and centre.
So how does one properly identify the correct target market? Read on and find out that it’s actually pretty simple.
Research – Everything will take its natural course if you perform adequate research. There’s a ton of existing sources you can use to gather information about your industry, the market, competition, and other aspects. This will help you narrow down a massive potential market that may overwhelm you.
Pick an audience you can relate to – Long-time marketer Andrea Bailey recommends that entrepreneurs pinpoint the demographic they can easily connect and relate to. It should be a clique you yourself would want to be a part of, one whose goals and intentions resonate within your own. Afterwards, you can move on to fulfil their needs and provide relief to their so-called “pain points”.
Identify your audience’s location – Identifying who your audiences are is a good stepping stone. But it’s an entirely different thing to know where they are. By doing some more digging, you’ll be able to identify which websites they frequent, what social networks they’re part of, and other indicators. Combine these with the information you gathered from your preliminary research and you’ll have yourself a customer profile you can use for reference.
Tailor your message according to the profile – Once you’ve pinpointed who exactly you want to talk to, it’s time to send your message out. Always remember to craft a message that does two things: speaks genuinely to the market in a “human” way, and reinforces your brand identity. Your message should explain what you’re offering, why you’re offering it, and why they should give it a try.
Courtesy: Birmingham digital marketing